Benefits of Digital marketing

Digital marketing can reach vast numbers of potential consumers at one time. The reach is so large that there are no limitations on the geographical reach it can have.    This allows companies to become international and expand their customer reach to other countries. Another advantage of digital marketing is that consumers are exposed to […]

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Introduction to digital marketing

Digital marketing is basically the marketing of products or services through any digital channels such as websites, search engines, email, mobile apps, etc. The transition from offline marketing strategies to digital marketing can be explained by merely analyzing the time people spend on the internet. As people spend more time online and are hesitant to […]

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